Native and paid social on the front, an editorial click-out page in the middle, your form or your call at the end.
Water damage, roofing, foundation repair, windows, HVAC. Three years in paid acquisition and e-commerce growth before this, almost all of it direct response.
No forms on my pages. No personal data collected on my side.
What I own
Fewer hands means fewer places for a problem to hide. When a test underperforms I can usually tell you why by the next morning.
Campaign structure, placements, audiences, creative testing. I run the buy and I read the numbers myself.
Editorial and advertorial pages built in house, with the message matched to the source and to your offer.
Cost per billable action, qualification, payback. If an angle misses its threshold I kill it. I don't argue with it for two weeks.
Partner fit
This is a performance partnership. It needs clear acceptance criteria on your side and honest feedback coming back down the funnel.
Parameters
Enough here to qualify the setup before either of us spends time on a call.
Home services and homeowner decisions.
United States only. I start on a handful of dense metros and widen when the economics hold. Geo is filtered at the source, so nothing foreign lands in your leads.
Paid and disclosed.
Excluded, on every account:
Editorial page, then click-out to your property.
I host no forms and I capture no personal data. The consumer reaches your form or your call, and your disclosure and consent flow apply from there.
S2S postback, sub-ID down to the creative.
I'll ask you to fire a test conversion before I spend anything, so we both know the loop closes.
Compliance
Bad leads usually start in the ad, not in the form. The ad, the page and your destination tell the same story, or I don't run it.
No invented deadlines, no fake urgency, and nothing that implies a link to a government program, an insurer or a utility.
I collect nothing. The consumer reaches your form or your call, and the one-to-one consent is captured there, by you, under your disclosure.
I don't bid on your brand terms, and your marks stay out of my creative unless you approve them in writing.
Every live creative and page is yours to look at, before launch or any time after. I pass referrer creative where the platform requires it.
Process
I'd rather show you a small number that's real than a forecast made before the first click.
Payout, what counts as billable, approved sources, scrub policy, payment terms. All of it settled before I build anything.
Postback configured, test conversion fired, both sides confirm the event and the sub-ID arrive. Then I spend.
One vertical, one angle, one source, a fixed budget. Enough clicks to read a real cost per billable action.
It clears the threshold or it doesn't. Budget moves to what works, and I tell you what the losing angle showed.
From you
Hand these over and the first conversation can go straight to whether the numbers work.